With Future Sponsorship 08 – Europe’s leading sponsorship industry conference – now on the horizon, anticipation has reached a new high with the news that Yahoo! and Eurosport will be making a keynote presentation about their unique online sport website collaboration at the event.

Combining Eurosport’s content and sports editorial with Yahoo!’s leading social media platform, the Yahoo! Eurosport interactive internet platform has brought sports fans closer together by allowing them to share and exchange opinions as well as find the latest sports news and information. Fredrik Ulfsater, Deputy Global Commercial Director at Eurosport and Warren Burke, European Commercial Director at Yahoo! will provide the Future Sponsorship 08 audience with an insight into both the partnership objectives and developments of this unrivalled product and the opportunities it delivers to advertisers and sponsors.

Commenting on the announcement, Richard Moore, Chairman of the Future Sponsorship Organising Committee and CEO of Capitalize, said: ‘Future Sponsorship 08 provides a platform for businesses to talk directly with the wider marketing industry because it cuts to the heart of the issues and developments that affect us all. We are delighted Yahoo! and Eurosport will be making a keynote presentation about their online partnership which will make for compelling listening.’

Yahoo! and Eurosport will be in esteemed company at the Future Sponsorship 08 event with a host of global brands, agencies and rights holders presenting and attending. These include: Millward Brown, Sony Ericsson Mobile Communications, ABN AMRO, Cunning, adidas, IEG LLC, International Olympic Committee, Porsche Motorsport, Red Bull Air Race Series, Sochi 2014, Toyota Motorsport, Carat, Sony Ericsson WTA Tour…

Future Sponsorship is the leading European sponsorship conference delivered by people from the industry for people in the industry. Fresh, vibrant and designed to inspire, it draws together over 250 leading thinkers from across the business of sponsorship in Europe to participate in a host of interactive panel discussions, streamed workshops, round-table Breakfast Meetings and Sponsor Surgeries.

In addition, the Sponsor Surgeries will again be hosted by some of the world’s leading brands and invite delegates to speak one-to-one. Legal experts and sponsorship evaluation specialists will also be on hand to offer best practice guidance and professional advice

For more information about Future Sponsorship 08, visit www.future-sponsorship.com