Three new Champion Partners for Borussia Dortmund

Euphoria among Borussia Dortmund and its marketing partner Sportfive. One day before the opening of the football season, Borussia Dortmund is able to present three new Champion Partners at once, Coca-Cola, LG Electronics and Madaus.

In the hierarchy of sponsors, the Champion Partners closely follow the main sponsor E.ON and kit sponsor goool.de. The cooperation with Coca-Cola has been agreed for five years, the one with the electronic partner LG Electronics for three years and the partnership with Madaus, the manufacturer of natural pharmaceuticals, for one year.

Apart from the usual advertising tools like perimeter advertising, special promotion activities and spots, the three sponsors will exclusively supply the club with their products. The circle of Champion Partners is completed by Signal Iduna, Siemens Mobile, Warsteiner and Magic Life.
In total, Borussia Dortmund can count on the support of more than 300 companies.

In the hospitality areas, SPORTFIVE saw an equally successful run for the best seats in the coming season. For the first time, the 2.800 exclusive seats in the different hospitality areas in the Westfalenstadion are completely sold out. Additionally, nearly all eleven new VIP-lounges, each providing up to 14 visitors elegant surroundings for the home matches of the present champion, are booked.

For further information please contact:

Katja Kraus
Head of Public Relations
SPORTFIVE GmbH
T: +49 40 376 77-110
F: +49 40 376 77-115
E: katja.kraus@sportfive.com