To meet a rising demand in the sports travel market, Thomson Sport has repositioned its brand and tripled the amount of events featured on its website.

As one of the UK’s leading sports tour operators, Thomson Sport’s campaign to broaden its appeal ties in with the relaunch of thomsonsport.com . The website aims to move the message of sport travel on from simply a match ticket and accommodation purchase to a message of unforgettable event and destination experiences.

Thomson Sport’s ‘See it Live it’ campaign will drive the conversation that there is nothing like being at a major sporting event for delivering a lifetime of memories.

“Great sporting events are made by the crowd as much as the professionals they watch. We wanted to create a brand and online experience which inspired customers to join us at these events, but without feeling they have to be a die-hard fan or member of a club in order to be at these now highly desirable travel destinations,” said Marc Bennett, Managing Director for TUI Travel PLC’s EMEA Sport Division, which includes Thomson Sport.

Bringing together the expert knowledge of its sister companies at TUI Travel PLC, Thomson Sport’s portfolio includes rugby, tennis, cricket, NFL, horseracing and motorsport, as well as its well established position in football. Packages start from £196pp for two nights in Rome during the RBS 6 Nations between 16th to 18th March including an official match ticket to see Italy V Scotland.
To view the new-look Thomson Sport website visit thomsonsport.com

5 December 2011

About Thomson Sport
TUI Travel’s Sport Division is part of the Specialist & Activity Sector of TUI Travel PLC. The Sport Division, which includes Thomson Sport, is a unique collection of some of the most established sports travel & event brands in the world. The division specialises in delivering exceptional services and logistics to major worldwide sporting events for fans, teams, clubs and sponsors. Appointments include official Travel Agent for Rugby World Cup 2011, British & Irish Lions Tours, Ashes Series, ICC Cricket World Cup, ICC World Twenty20, ICC Official Tour Provider, Rugby World Cup Sevens, Hong Kong Sevens, Participating Tour Operator for the 2010 FIFA World Cup£, Official Overseas Travel Provider for englandfans, The FA’s official supporters club and Travel Provider for UEFA Under 21 Championships 2009, Wimbledon Championship and The British Grand Prix. Companies in the portfolio include www.gulliverstravel.co.uk , www.thomsonsport.com , www.sportsworld.co.uk , www.eventsinternational.co.uk , www.sportabroad.co.uk , www.thefanatics.com , www.williment.co.nz and www.astsports.com.au.

For Further Information Please Contact:
Lucy Flew, PR Executive
Tel: 07960 021719 or 020 8971 2968
Email: lucy.flew@tuiactivitypr.com