Fresh from re-negotiating Littlewoods Bet Direct’s advertising campaign for Super League 2004, Sports 360 have represented Littlewoods Bet Direct in negotiations with Sky Sports over the NFL broadcast sponsorship. These discussions resulted in a successful conclusion for all concerned parties.

Littlewoods Bet Direct, the telephone and internet sports betting division of Littlewoods Gaming, announces today that it will be the sole broadcast sponsor of Sky Sports live NFL coverage throughout the 2003-04 season (Superbowl XXXVIII).

The deal, which brings together major sporting brands Sky Sports, the NFL and Littlewoods Bet Direct, is the first broadcast sponsorship undertaken by Littlewoods Bet Direct since its inception in 1998.

After seeing substantial growth in their NFL turnover during last season, Littlewoods Bet Direct are looking to further enhance their reputation as being one of the most innovative sports bookmakers with an even wider range of markets this season.

The deal fits perfectly into Littlewoods Bet Direct’s strategy of enhanced sports betting and increased In Running betting opportunities.

Littlewoods Bet Direct managing director Stave Taylor said: ‘We are continually expanding the breadth and depth of our sports offer and this deal enables us to build on the significant growth in NFL last season.’

For more details please contact:

Martin James
Sports 360
07939 066932
martin@sports360.co.uk