PowerBar®, the expert in premium sports nutrition, will make available to the cyclists of the Tour de France 30,000 energy bars (PowerBar® Performance™, PowerBar® Harvest™, PowerBar® ProteinPlus™) and 30,000 units of PowerBar® PowerGel®.
The 2003 running of this famed bicycle race will feature 198 cyclists from 22 teams. The athletes will cycle 3,500 kilometers in 22 stages with only two race-free days to rest and recuperate. The exertion is enormous. The cyclists require between five and ten hours to complete each of the individual stages. Bicycle racers can burn up to 10,000 calories – as much as 76 Bananas – while pedaling along a mountainous route. Stresses of this kind impose extraordinary demands on the body which the right nutrition can help meet. PowerBar, with its premium products and experience in sports nutrition is uniquely positioned to provide these nutrition solutions as the official supplier of the Tour de France.
PowerBar, the pioneer in athletic nutrition, has always been made by athletes for athletes. Each product in its range is designed to give athletes the edge to perform at their best – to Be great™ !
Designed to enhance endurance activities, PowerBar Performance energy bars are formulated to be easily digestible and contain oat bran, a carbohydrate that helps moderate release of the bar’s energy into the body over a sustained period. Performance bars help athletes achieve an optimum level of performance by delivering long-lasting energy along with the vitamins, minerals and protein needed to help repair the body during, and immediately following, extended exercise. The most fortified of leading energy bars, PowerBar Performance bars contain eight B-complex vitamins, as well as vitamins C & E, which are important for protection against free radicals. Essential minerals including iron, zinc, calcium, magnesium and phosphorus round out the nutritional components of the bars, which are chosen by four-time Tour de France champion Lance Armstrong and recommended by his coach, Chris Carmichael. The PowerBar Performance is the ideal source of energy to fuel peak athletic performance – it’s the #1 energy bar for a reason.
Introduced in 1996 and created with the nutritional expertise of PowerBar to provide endurance athletes with a critical performance tool, PowerBar PowerGel is a line of concentrated carbohydrate gels designed to produce a quick surge of energy. It consists of 110 calories of an 80 percent complex and 20 percent simple carbohydrate composition, and also contains antioxidant vitamins C and E, electrolytes and PowerBar’s proprietary blend of essential amino acids. PowerGel is easily digested and metabolized in the body, allowing it to work quickly to replenish glycogen stores that are depleted during exercise. At 28 grams of carbs, it’s one of the biggest in its class.
Four-time Tour de France winner Lance Armstrong is one of the world-class athletes who relies on PowerBar. ‘PowerBar products have been part of my training regimen since my early days,’ said Armstrong. ‘To win the Tour de France every detail matters and it’s critical you have the best tools for the job. Nothing works better than PowerBar Performance and PowerGel.’
Cycling has always been one of the athletic disciplines in which PowerBar’s products have been optimally used. PowerBar’s dedication to the sport of cycling knows no bounds. That’s why PowerBar is the official sports-nutrition partner of the global cycling association ‘Union Cycliste Internationale’ (UCI). Furthermore, this year PowerBar will also support the Tour de Suisse and the Deutschlandtour (Tour of Germany).
Press contact:
PowerBar Europe
Marcus Streichert
Phone: +49 89-50200773
Fax.: +49 89-50200777
marcus.streichert@powerbar.de