Fulham Football Club and Pizza Hut have today announced a major new one-year, £2m sponsorship deal which will see the company’s logo on the famous black and white shirts as the club enters the Premier League for the first time.

The agreement, offering a renewal option for years two and three after its initial year, is a progression of Pizza Hut’s involvement in sport, which has been a key focus of its advertising programme since 1996 and ideally suits the company’s target market. The world’s largest pizza restaurant company has enjoyed a long-term association with football including the broadcast sponsorship of Sky’s Nationwide League coverage last year.

Fulham FC is set to benefit from Pizza Hut’s stature as an international brand, as well as its significant national presence in the UK. On a local level, the partnership will be high profile thanks to Pizza Hut’s extensive network of stores throughout South West London.

Mohamed Al Fayed, Chairman of Fulham Football Club, commented: ‘The Club is very excited about the sponsorship agreement with Pizza Hut, a brand that has a key presence both nationally and internationally. Fulham FC’s rise through the divisions is the result of my vision for this football club to achieve great things both domestically and internationally, this ambition is clearly mirrored by Pizza Hut in terms of its profile, making it the right choice of partner for us. We have achieved the first step by winning our place in the Premier League under the maestro, Jean Tigana, and we look forward to continued success next season alongside our new partner.’

Mark Jones, Chief Executive of Pizza Hut UK, commented: ‘Pizza Hut is delighted to announce this deal with Fulham FC for the forthcoming season. This is a strategic partnership that will prove extremely beneficial to both Fulham and ourselves. Pizza Hut has been involved with the football scene now for a number of years and it makes perfect sense for us to link with a club like Fulham which is clearly going places.’

Fulham Football Club was previously sponsored by Demon Internet.

Contacts:

Pizza Hut UK: 020 8732 9406 or 07971 792380
Fulham Football Club: 020 8336 7488 or 07884 235035
Craigie Taylor International: 01483 209823 or 07775 524972