Stockholm, 3 February 2014 – Jonas Persson has joined the Board of Directors at Mediatec Broadcast Group, the leading outside broadcast corporation in the Nordic and German speaking territories in Europe.

– We are happy to have Jonas with us. He has 20 years of experience in the sport sector and has built a huge international network and know-how throughout his successful career, comments Paul Henriksen, CEO of Mediatec Broadcast.

In 1994 Jonas was one of the founders of IEC in Sports and he stayed as CEO of the company until he resigned in 2011. In 2007 IEC in Sports was sold to the French media company Lagardere. Over the years Jonas created a TV sport rights company which traded +250 events a year from six offices around the world. The new member of Mediatec Broadcast’s Board of Directors also positioned IEC as a service provider of production and transmission services. Mediatec Broadcast is one of Europe’s most experienced outside broadcast corporations, handling live broadcasts from international events in sports and entertainment all over the world.

– I look forward to be part of this forward thinking company that has an appetite for growth in the sector, say Jonas Persson, who has left IEC completely.

– Since 2012 I have been a senior advisor at Stella Advisors and been involved in a number of investments in the media sector.

Stella Advisors was established in 2005 and is one of Europe´s largest investment banks focusing purely on the media, internet and technology (MIT) sectors. Jonas Persson is also a Director of the Board at Kalmar FF, one of Sweden`s best football clubs the past ten years. This month he also concluded the first ever book in Swedish about Sport Marketing based on Swedish case studies.

Facts about Mediatec

Mediatec Broadcast is one of Europe’s most experienced outside broadcast corporations with a turnover of EUR 70 million and a steady profitability, handling live broadcasts from international events in sports and entertainment all over the world.

Our track record reveals credits from large-scale broadcasts such as the Olympic Games, the Nobel Prize Awards, Tour de France and New Year’s Concert in Vienna. To this should be added our experience as supplier to the host broadcaster for the Eurovision Song Contest, Champions League and IIHF World Championships