WHITE PLAINS, N.Y., June 10, 2002 – The USTA today announced it has selected Arnold McGrath as its advertising agency for the 2002 US Open, as well as other new marketing and advertising initiatives at the USTA. Arnold McGrath’s New York office will develop the US Open’s multi-media campaign in addition to producing creative for other USTA business initiatives, including USTA public service announcements and membership ads. The US Open campaign will include full-page color ads in major newspapers, television, radio, bus sides throughout New York City, and other media.

Arnold McGrath is known as one of the leading, cutting-edge New York-based ad agencies, and is a division of Arnold Worldwide, recently named by Creativity magazine as one of the top three creative agencies in the world and #1 in brand building. The agency has created award-winning advertising for Volkswagen, Monster.com, Royal Caribbean, Titleist, and Welch’s.

‘This marks the latest step in the USTA’s efforts to more effectively connect the sport with fans and players at all levels through more creative marketing,’ said Arlen Kantarian, Chief Executive, Professional Tennis, USTA. ‘In addition to raising awareness and driving ticket sales for the US Open, we hope to take advantage of some of the finest marketing resources in the world to promote the sport.’

‘As New Yorkers and tennis fans, we are thrilled to have the opportunity to work with the USTA on its advertising for the US Open,’ said Pat McGrath, CEO, Arnold McGrath. ‘The US Open is the premier tennis event in world and a New York City treasure. We look forward to helping the USTA not only promote the US Open, but to create new level of excitement for the sport itself.’

The US Open is the highest annually attended sporting event in the world, with more than 640,000 fans attending over a two-week event last year. A record 92 million viewers watched the 2001 US Open in the United States on CBS Sports and USA Network, and international broadcasts reached a record 175 countries.

The 2002 US Open will take place at the USTA National Tennis Center in Flushing, N.Y., Monday, August 26, through Sunday, September 8. The 2002 qualifying tournament will take place August 20-24, with free admission. Tickets for the US Open go on sale today through usopen.org, through Ticketmaster at 866-OPEN-TIX, and at the USTA National Tennis Center box office.

The USTA owns and operates the US Open and selects and supports the teams that compete in Davis Cup, Fed Cup and the Olympic Games. The USTA is the national governing body for the sport of tennis in America and is a not-for-profit organization with more than 650,000 members. It invests all its resources to promote and develop the growth of tennis, from the grass roots to the professional levels. For more information on the USTA, log on to usta.com.

Arnold Worldwide, which includes Arnold McGrath, has clients including Procter & Gamble, Bermuda Department of Tourism, Volkswagen, Royal Caribbean, Monster.com, Glaxo SmithKline and Hasbro. Arnold Worldwide is a highly creative advertising agency network focused on strong business results for its clients and owned by Paris based Havas Advertising (Nasdaq: HADV, Euronext Paris: HAV.PA). The $2.1 billion agency has five full service offices throughout the United States including its Boston headquarters, Arnold McGrath in New York City, Washington D.C., San Francisco and St. Louis.

For more details contact:

United States Tennis Association
Jim Curley
US Open Tournament Director
Tel:+1 914 696 7000
Fax: +1 914 696 7169
E mail: curley@usta.com