This weekend Kamera Interactive starts broadcasting the Swedish National Team’s practices on the Internet. TV3’s commentators will provide coverage during the broadcasts. In addition to seeing the practices live, the Internet viewers can also see everything ‘on demand’.

‘On the Internet we can broadcast programs that do not fit into the traditional program guide,’ says Andreas Brosj÷, project manager at Kamera. ‘Internet TV also enables you to watch the practices at any time that is convenient to yourself.’

Kamera broadcasts all practices live from St. Petersburg. The broadcasts are available at a micro site produced by TV3 and Everyday.com. At the micro site a three-dimensional chat room, produced by Vision Park, enables the viewers to talk to the players.

‘The hockey fans can follow up on the players’ form and we hope that we can offer our viewers a chance to chat with the players,’ says Põr Altan, press officer at TV3. ‘Internet TV is an exceptional complement to the regular TV broadcast and we see great potential in working with both formats in the future.’

See the practices at http://www.tv3.se or at http://www.everyday.com

For further information please contact:

Andreas Brosj÷, Kamera Interactive
e-mail: andreas.brosjo@kamera.com
tel: + 46 (0) 709-312 514

Põr Altan, press officer TV3
e-mail: par.altan@tv3.se
tel: + 46 (0) 70-454 23 19