Zug, Switzerland / Milan, Italy, 18 May 2010 – Infront Sports & Media is partnering with the National Basketball Association (NBA) to promote the 2010 NBA Europe Live presented by EA SPORTS™ opening game between AJ Milano and the New York Knicks on October 3. For the fifth consecutive year, fans across Europe will experience the best the NBA has to offer across four countries.

As one of the leading international sports marketing agencies, the event is Infront’s first major basketball project in Europe.

“Infront will combine its sports marketing know-how with its network of basketball and event experts,” said Marco Bogarelli, Member of Infront’s board of directors and President of Infront Italy. “This will mean a great experience for fans and at the same time efficient brand visibility for sponsors.”

The Swiss-based sports marketing group will be working closely with the NBA on venue preparation, sponsorship and staffing, whilst also handling ticketing and hospitality. The project will be managed by Infront’s Italian subsidiary based in Milan.

“We are very happy to be working with Infront; an experienced and reliable international sports marketing company with a proven track record,” said Sophie Goldschmidt, Senior Vice President NBA Europe. “With the increasing popularity of basketball in Italy we look forward to a successful event on October 3 in Milan.”

Following the sold-out 2009 NBA Europe Live Tour which was televised in 209 countries, expectations are equally high for the upcoming event this year. The opening game of the NBA Europe Live Tour at the Mediolanum Forum is sure to provide gripping action and the best of sports entertainment. Specifically the return of Italian basketball star Danilo Gallinari, who previously played for AJ Milano before being drafted by the Knicks, is sure to generate increased excitement.

About Infront – a leader in international sports marketing
Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years and is now one of the leading international sports marketing companies in the world. It has expanded organically and through strategic acquisition, with the objective of building a full-service agency, that offers a comprehensive menu of specialised services to sport and a diversified portfolio of top sport rights. The company has more than 500 employees across 24 offices in 10 countries.

About the NBA
The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada. During the 2009-10 season, NBA games will reach 215 countries and territories in 41 languages. The league’s worldwide reach is also displayed in the 79 international players from 35 countries and territories on NBA rosters. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents. NBA.com averages more than 26 million page views per day, with more than 50 percent of the site’s visitors coming from outside of North America. Through NBA Cares, the league, its teams and players have donated more than $120 million to charity, provided more than one million hours of hands-on service to communities around the world, and created more than 465 places where kids and families can live, learn, or play.

For further information, please contact:

Jörg Polzer
Associate Director, Communication & PR
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press@infrontsports.com
www.infrontsports.com

Tom Marchesi
NBA EMEA Communications
Tel: +44 20 7795 8921
Fax: +44 20 7795 8901
tmarchesi@nba.com
www.nba.com