Enhanced local support for Infront’s partners as new offices are introduced at Fortuna Düsseldorf and SC Freiburg stadiums

Frankfurt/Main, Germany, 17 June 2010 – Infront Sports & Media is fully focused on preparations for the 2010/11 Bundesliga season, opening a new regional office in Düsseldorf to support the marketing partners of the event. Only months after the launch of Freiburg’s local office last December, this assertive move further boosts the Infront marketing support available onsite. The marketing departments of each club will benefit from two locally focused Infront experts, providing know-how and support to every aspect of their activities.

The offices are centrally located to the marketing departments. These key locations provide the ability to rapidly co-ordinate and effectively collaborate on projects with minimal notice. Two highly experienced sports marketers – Martin Kurzka based in Freiburg and Marco Sautner in Düsseldorf – will operate as Infront local team leaders.

“In order to provide our partners at all times with high quality services and profound sports marketing know-how, Infront constantly invests in its experienced staff”, says Reinhardt Weinberger, Managing Director of Infront Germany. “We place upmost importance on assisting the clubs onsite – where the business actually happens is where the support is most needed. This close connection suits both Infront and our partners – providing stability and one voice.”

International experience and local know-how
With its new offices representing SC Freiburg and Fortuna Düsseldorf, Infront is continuing with a concept that has proven very successful in the past. Besides providing its comprehensive international expertise – accumulated from 30 strong and profitable years in global football marketing – Infront also places great importance on supporting its partners at a regional level. The local strategy ensures an in-depth understanding of regional characteristics and requirements. Following Frankfurt Main, Bremen, Bochum and Rostock, the Infront offices in Freiburg and Düsseldorf are the fifth and sixth to be opened in Germany. The strategy underscores the company’s high commitment to German football and further strengthens its market position.

About Infront Sports & Media
Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years and is today one of the leading international sports marketing agencies in the world. The company employs over 500 employees across 24 offices in 10 countries and enjoys long-lasting partnerships with around 130 rights holders and hundreds of commercial partners.

With its subsidiary – Infront Germany, based in Frankfurt/Main, the company is a leader in the stadium advertising business in Germany, holding a successful track record dating back 30 years. Infront currently markets the commercial rights of seven of the country’s football clubs, including four from the Bundesliga – Werder Bremen (Weser-Stadion, stadium advertising), FC Schalke 04 (Veltins Arena, stadium advertising), VfL Bochum (rewirpowerSTADION, stadium advertising) and SC Freiburg (badonova-Stadion, major commercial rights). Two clubs from the 2nd Bundesliga – Energie Cottbus (Stadion der Freundschaft, shirt sponsorship) and Fortuna Düsseldorf (Esprit Arena, stadium advertising) – as well as F.C. Hansa Rostock (DKB-Arena, all major commercial rights) from the 3rd professional league complete he portfolio.

For further information, please contact:

Jörg Polzer
Associate Director, Communication & PR
Infront Sports & Media AG
Tel. +41-41-723 15 15
Fax +41-41-723 15 16
press@infrontsports.com
www.infrontsports.com