FLPTV, the joint venture between Premium TV and the Football League that incorporates 75 of the broadband sports network’s official football club websites, has secured a three-year network sponsorship deal with Nationwide Building Society.
The three year deal gives Nationwide a raft of marketing platforms including brand-building online advertising, email newsletters, SMS and affiliation with 75 clubs in the Premier League, Football League, and Nationwide
Conference. Nationwide will become The Official Exclusive Primary Network Sponsor.
Premium TV is Europe’s largest digital sports content provider and this deal demonstrates the strength of its partnership with the Football League in securing valuable revenues for football clubs around the country at a time
when traditional media revenues are in decline.
In addition to permanent branding on every official club website home page the deal includes targeted email marketing to FLPTV’s registered customer base of more than one million fans. Premium TV has also developed a branded
‘Financial Services Zone’ on each site that will focus on promoting Nationwide’s products to football fans.
Nationwide will also hold the rights to the network’s online ‘Hot Topic of the Week’ voting facility. Every club has a voting box on its news page and the deal enables Nationwide to gather fan opinions through the UK’s biggest panel of football fans on key issues in the sport. Nationwide is considering a tie-up with a press partner to publish the results every week.
Additionally, Nationwide will use FLPTV’s network to drive awareness of its other sponsorship properties including its association with the England National Football Team, by creating splash pages around Euro 2004 and key international dates.
Commenting on behalf of FLPTV, Oliver Slipper, Premium TV’s Commercial Director said: ‘Nationwide has become synonymous with football in recent years and this landmark deal will ensure that brand awareness remains high among football fans.
‘This deal marks another significant step change for FLPTV as a leading online brand and demonstrates further strengthening in the market for online advertising and sponsorship.
‘Experience shows that brand awareness and online ad click-through rates are always higher when a brand already has a strong association within football – and there can be no stronger brand in football than Nationwide.’
Peter Gandolfi, Head of Sports Marketing at Nationwide, said: ‘FLPTV is the one-stop-shop for reaching millions of football fans. By sponsoring the 75-strong network and tailoring our messages to each club, we can capitalise
on Nationwide’s heritage as a supporter of football at every level and promote our products via FLPTV.
‘One of the most exciting elements is the ‘Question of the Week’ voting facility which gives the fans of every club a chance to voice their opinions.
‘It will become the UK’s biggest panel of football fans on key issues in the sport and we will utilise these findings within the media every week.
‘We have an excellent relationship with the fans and this is another way of continuing that partnership going forward.’
For more information contact:
Mark Terry, Premium TV, 01452 760 147
mark@renegademedia.net
Chris Hull, Nationwide, 0771 319 3927
chris.hull@nationwide.co.uk