As a key component of its commercial strategy for the 2007-2014 period, FIFA has elected to conduct a public tender for the right to supply FIFA and its flagship event – the FIFA World Cup™ – with the essential football equipment it needs to stage its wide range of tournaments, including the official match balls and the referee uniforms.
The tender will comprise the rights to supply football equipment and to acquire core sponsorship rights in the sports apparel product category in relation to FIFA’s 2007-2014 commercial programme, including both the 2010 and 2014 FIFA World Cups.
The tender procedure, which will be overseen by FIFA’s Marketing & TV division, is a reflection of FIFA’s policy of transparency, compliance with applicable competition law principles, and its wish to give all interested parties the opportunity to bid for the right to supply sporting equipment to an event of the global stature of the FIFA World Cup™.
FIFA will shortly release details of the tender process, together with more information on the dates by which it expects the appointment to have been made. The official publication and launch of the invitation to tender will take place during October 2004.
Interested parties may obtain further information regarding this tender in due course on www.FIFA.com, or by sending a request by e-mail to sportsequipment@fifa.org