On October 11th at 10am UK time Extreme Sports Channel, the world’s first 24/7 television channel on extreme sports, launched in the UK to all digital satellite viewers. The channel can be found on the Sky Digital EPG channel number 422 between Eurosport and MTV.

Currently available in 14 countries across mainland Europe, the Extreme Sports Channel broadcast 24 hours a day showing programmes and events on surfing, snowboarding, skateboarding, BMX, mountain-biking and a host of other extreme and alternative sports.

Viewers will be able to find Extreme’s programme details on the Sky Digital EPG and on the Internet under the tv section of www.extreme.com.

Alistair Gosling, Chief Executive Officer of Extreme Group, commented: ‘We have been overwhelmed by the success of the channel in Europe to date, and its launch and arrival in our home territory is a reward for many months of hard work. We are confident that we will deliver the television experience that the UK audience has been awaiting. We look forward to our next challenge ? developing the channel in the rest of the world during 2001.’

Stephen Cohen, Chief Operating Officer of UPCtv, commented: ‘Digital satellite viewers in the UK can now see the world’s first Extreme Sports Channel which has been on the air since May 1999 in mainland Europe, bringing viewers the best in adrenaline action.’

For more information, logos or pictures from the Extreme Group please contact:

Lynn Seymour,
Press Department,
EXTREME GROUP
Tel +44 1787 479000
Fax +44 1787 479111
Email: info@extremeinternational.com
Web : http://www.extremeinternational.com