ESPNsoccernet.com, one of the most popular English-language football web sites, has launched five regional versions of its site to segment its millions of visitors and increase impact for sponsors. UK-based ESPNsoccernet.com’s sponsors can now target messages to specific countries and geographical regions.

Produced by ESPN – the world’s leading sports broadcaster – ESPNsoccernet.com’s regional versions are now targeted to visitors from UK & Europe, USA & Canada, Singapore & Malaysia, Australia & New Zealand, and the rest of the world. ESPNsoccernet.com attracts three million unique visitors each month, originating from 220 countries.

Jason O’Sullivan, director, ESPN Internet Group UK, said: ‘ESPNsoccernet.com can now provide content to users on a global and regional basis and we can offer unique opportunities to advertisers and sponsors. The loyalty of ESPNsoccernet.com’s users is phenomenal and the re-design will strengthen its popularity.’

ESPNsoccernet.com’s core content – FA Premiership real time data on every match, live scores, news, reports, comprehensive player profiles, and all the action from UEFA Champions League, UEFA Cup, Euro 2004 and Europe’s major leagues – reflects ESPN International’s strategy of focusing on key football programming that appeals to a global audience. ESPN is the world’s largest broadcaster of both FA Premier League and UEFA Champions League matches through its networks in North America, South America and Asia.

ESPN is a worldwide, multimedia sports entertainment company. In addition to seven US sports networks, including ESPN, ESPN2, ESPN Classic and ESPNEWS, there are 25 sports networks across the globe, making ESPN the largest provider of sports programming in the world. Following the opening of ESPN’s London office in 2002, ESPN acts a European distributor and content provider of leading sports programming to networks across the Continent.

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