Blogging, Web 2.0, social networking, PDAs, RSS Feeds, podcasts and folksonomies… They are the products of a continually shifting technological landscape which has changed the way information is created, shared and digested. To the digital advocate, these outlets have raised the bar in terms of marketing capability. To the critic, they are too consumer controlled and represent a high risk strategy. Either way, to be used effectively the digital space needs to be understood.

‘Talking Technology: Sponsorship in the world of converging media’ will be staged in London on Thursday 17 May and is geared to dismantle the digital jargon to debate how ‘new media’ can both create and potentially define a marketing strategy:

 How can these channels be exploited to create cutting-edge marketing campaigns?
 How can you work to ensure consistent messaging?
 What sort of investment levels are we talking about?
 Can a brand protect itself against the potentially destructive force of the blogosphere? 
 What are the associated risks and pitfalls with tools such as viral marketing?

ESA is pleased to announce that speakers and panellists include: John Nolan, Head of Commercial Programming – North One Television; Paul Wright, Director of Sales – Sky Digital Media; Matt Smith, Founder and Managing Director – The Viral Factory.

‘Talking Technology’ is the fourth of the half-day forums in the 2007 ESA series. Bringing sponsors, rights holders, agencies and industry service providers together, the forums address the important issues which affect the sponsorship industry and invite a dynamic exchange ideas and insights. 

To book your place and gain more information about this and the other ESA sponsorship forums go to http://www.esa-events.com/