Wolverhampton Wanderers have today announced that Doritos will be the new official Club sponsors. The impactful Doritos logo, will be featured on the front of the new ‘old gold and black’ strip that will be available to buy from 2nd August and will be seen at Molineux for the first time in the friendly game against Newcastle United on 3rd August.
The two-year deal, which could be worth in excess of £1.5m depending on team success is the biggest in the Club’s history. As well as the Doritos logo appearing on the shirt, there will be branding around the stadium and sampling activity for supporters taking place throughout the season at Molineux.
Doritos is the number 1 Corn Chip in the UK and is enjoying fantastic success with an award winning advertising campaign and huge growth in the salty snacks market since its launch in the UK in 1994.
Jez Moxey, Chief Executive of Wolves FC said: ‘Having Doritos as our new Club sponsor is fantastic news. It’s the richest deal in the Club’s history. It’s a great brand for an ambitious Club and I’m sure this will be a tremendous partnership.’
‘Also, apart from the material benefits, it means that our supporters will be the first to try new products from Doritos when they come to Molineux!’
‘We are also delighted to reveal our new shirt today which was selected by our fans at the end of last season and which will be available from 2nd August. Supporters will also note that we have taken this opportunity to update the Club logo.’
Martin Glenn, Chief Executive of Walkers said: ‘We are delighted that Doritos is to be the new shirt/ club sponsor of Wolves FC. Doritos, is a young brand, with a great product range which is proving to be very popular in the UK. Since its launch into the UK market in 1994, Doritos as a brand has grown at a spectacular rate. Just in the last year it has grown by over 17%.’
‘We are now looking for new ideas to work with Doritos in order to make the brand more mainstream, gaining more awareness’.
‘This is why we are sponsoring Wolves; it provides us with a great opportunity to gain awareness for our brand with the logo being on the team shirts, week in week out’.
‘We at Walkers are experienced at working with football clubs; we have been involved in football sponsorship since 1978. We pride ourselves on our involvement in football at all levels, from grass roots to the England National Squad. We are very much looking forward to having Wolves FC as part of our football programme for the next season’.
For more details contact:
Wolverhampton Wanderers
Tel: +44 1902 655000
Fax: +44 1902 687006
email: Info@wolves.co.uk