Leading football brand UMBRO have secured a new five year sponsorship deal with Celtic Football Club to add to their impressive portfolio of teams such as Chelsea and Manchester United.
The agreement, which involves a substantial eight-figure sum with performance related incentives, is the largest sponsorship deal in Celtic’s history.
The new deal extends UMBRO’s formal relationship with Celtic, which started in the early 1970’s.
A major part of the agreement is a joint strategy to maximise the brand opportunities world-wide, with UMBRO’s extensive investment and contacts in American grass roots soccer and Celtic’s USA fan base (now over 50 registered supporters clubs in the US) representing an ideal opportunity.
UMBRO and Celtic Football Club share a vision for success which will focus on the Club’s Academy and Youth development Scheme since the need for more home grown talent becomes essential, as the Club and its supporters strive for Domestic and European success.
This new agreement is another example of UMBRO’s commitment to establish partnerships with the best teams and players world-wide.
Martin Prothero, Umbro’s Head of Marketing, comments UMBRO has had a long association with Celtic and we are delighted that this is to continue and grow.
UMBRO has an extensive network of contacts throughout the world and has made substantial investment in football at all levels in many countries.
We feel the opportunities for the Celtic brand in the UK, Eire and throughout the world are considerable.’
Allan MacDonald, Celtic’s Chief Executive, comments UMBRO has not only made a substantial financial commitment towards Celtic’s future, but they offer an infrastructure internationally, particularly within the American soccer scene that none of their competitors could match.
UMBRO’s ambition to build upon its position as a major player in the international market-place mirrors Celtic’s ambitions to realise the potential of Celtic as a world brand.
For Further Information Please Contact:
Celtic Footbal Club Marketing Department,
Telephone:+44 141 556 2611,
Fax: +44 141 5518106.
http://www.celticfc.co.uk/