Eurosport is starting the new year with a new sports channel, launching on Monday January 10.
British Eurosport 2, which is an evolution of Eurosportnews, will combine the best of LIVE Sport, new magazine-style programmes and the very latest sports news.
The new channel will be complementary to British Eurosport and provide viewers with more LIVE sports action from around the world including motorsports, tennis, winter sports, football and extreme sports among others.
Alongside the live action British Eurosport 2 will feature breaking sports news, interviews, informative magazine-style programmes and LIVE results 24-hours a day.
Initially Eurosport 2 will be available in four languages (English, Polish, Turkish and Greek) in 13 million households across 35 European countries.
In the UK British Eurosport 2 will be available on Sky Channel 411, ntl Channel 811 and Telewest Channel 525.
Key features of British Eurosport 2 include:
More Sports News
a. Three daily time slots dedicated to all the latest sports news from around the world: Morning News (7:30-10:00), Midday News (10:00-15:00), Night Session (23:00-7:30)
b. Hourly 5 minute news bulletins in prime time from 17:55
c. A modern & dynamic on-air look and full screen news bulletins
d. 24 hour ticker giving viewers the main sports headlines, results and football scores as they happen
More LIVE Sports Events
a. British Eurosport 2 will broadcast around 1800 hours of sporting events including over 450 hours of LIVE events in 2005.
b. Complementary broadcasts to the LIVE transmissions on British Eurosport providing viewers with more LIVE sport. For example if two LIVE broadcasts are available simultaneously, British Eurosport will broadcast one event, whilst British Eurosport 2 will broadcast the other.
c. Key sports events broadcast during prime-time
More Magazine-style programmes
a. A series of exciting magazine-style programmes designed for a younger audience on weekdays between 18:00-20:00. These programmes will feature extreme sports, martial arts, Pro wrestling and much more.
Laurent-Eric Le Lay, Eurosport Managing Director of Broadcast said: ‘The launch of Eurosport 2 will provide additional broadcasts of Eurosport’s premier TV rights so that viewers have a wider offer on both channels. Eurosport 2 will therefore benefit from Eurosport’s strong rights portfolio and will transmit other live events, which take place at the same time as those broadcast on Eurosport. Thanks to the know-how of Eurosport, we are
convinced that Eurosport 2 will attract a lot of viewers and will be a real success.’
For more details contact:
Matt Horler
mhorler@eurosport.com
Tel: 01753 452 513/07765 186 479