Havas Advertising Sports, the global communication and sports marketing Agency of Havas Advertising, 5th communication group worldwide, just signed an agreement with the ATP (Association of Tennis Professionals) managing men’s tennis circuit in the world along with the integrality of professional players.

‘The approach between the ATP and Havas Advertising Sports forms part of an international strategy aiming at positioning the ATP and men’s tennis in general in the key markets of sports marketing and closer to the largest world companies’ declares Larry Scott, President of ATP Properties.

Envisaged until 2003, this agreement gives Havas Advertising Sports exclusivity in the marketing of the ATP’s rights to French companies as well as to a selection of large international advertisers.

The objective for Havas Advertising Sports is to build and to offer the market communication solutions with strong added value supported by on the power and the flexibility of 60 ATP tournaments, which, spread in 32 countries, attract each year 3.5 million spectators and generate an accumulated audience of more than 1,8 billion TV viewers.

‘Havas Advertising Sports is proud to count the ATP among its partners and to be able to involve itself in the marketing of the rights of one of the most prestigious sporting brands. This new agreement reinforces the position of Havas Advertising Sports as an essential actor in sports marketing on an international scale’ declares Christophe d’ Armancourt, General Manager of Havas Advertising Sports.

For more details contact:

Havas Advertising Sports
Pascal Portes : + 33 1 41 34 39 00
pascal.portes@havasadvertisingsports.com

ATP
Laurent Delanney
ldelanney@atptennis.com