Oxford, UK, September 12, 2002. WilliamsF1 today
announced that Accenture is extending its sponsorship of the BMW WilliamsF1 Team until 2005 and providing the team with additional business consulting services.
Accenture’s commercial association with WilliamsF1, which
dates back to 1995, includes sponsorship of the team as well as the provision of strategy and technology consulting services. As part of this relationship, Accenture has advised WilliamsF1 on a multi-year business strategy to
help the team respond to the rapidly changing nature of Formula One and worked with the team to develop a new web site that was launched in January 2001.
In addition to extending its sponsorship, Accenture will
help WilliamsF1 enhance its product development cycle to support improved performance on the track. This will include both strategic and business process consulting with WilliamsF1.
As part of this process, Accenture will undertake a major
review of WilliamsF1’s development process management procedures to ensure they represent best practices and support the organisation’s growth as Formula One becomes ever more sophisticated and complex.
‘Generating advantage in Formula One is achieved very
much at the margins,’ said Frank Williams, Team Principal and Managing Director of WilliamsF1. ‘To extract maximum advantage from our development process, the BMW WilliamsF1 Team will continue to benefit from the expertise of
Accenture. The diversity and value of project expertise that Accenture brings to our organisation cannot be underestimated in our quest for success on the race
track.’
‘Accenture’s long-term involvement with the BMW
WilliamsF1 Team has always run deeper than straightforward sponsorship,’ said Tim Gilchrist, a partner in Accenture’s automotive practice. ‘We are delighted not only to extend our sponsorship, but also to help in the dovetailing of
WilliamsF1’s and BMW’s development processes to enable them to achieve even better results.’
For more details contact:
Liam Clogger
Media Manager
BMW Williams F1
Tel: +44 1235 777 700
Fax: +44 1235 777 739
liam.clogger@williamsf1.com