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06 May 2020
Sportcal Analyst Will Candy details why Nike and adidas will hold their sponsorship budgets despite COVID-19's impact on sales, alongside other pressing matters in the apparel sponsorship market.
06 May 2020
Sportcal analyst Liam Fox details the impact COVID-19 is having on the betting industry, how betting operators are dealing with the challenge and what it means for their sponsorships.
24 Apr 2020
The outbreak of Coronavirus has posed enormous risk to insurance business on a scale which has rarely been experienced before. This insight focuses on the impact the COVID-19 outbreak has had on insurance providers and what it means for their commitments to sport sponsorship.
20 Apr 2020
The financial services sector has long been a key industry in the sports sponsorship market. This insight focuses on the impact the COVID-19 outbreak has had on financial services providers, excluding insurance providers, and their involvement in sport.
20 Apr 2020
Telcos globally have spent untold billions of dollars on both sports' sponsorship and media rights. This report details the impact that the COVID-19 outbreak has had on telcos involvement in sport, whilst also considering future implications.
14 Apr 2020
The automotive industry once more has found itself at the forefront of an economic crisis few expected to see again after the 2007-08 market crash. This insight focuses in on automakers, detailing the profound effect the outbreak could have for rights holders in sport in consideration of the sector's heavy spending on sports sponsorship today.
08 Apr 2020
The Covid-19 outbreak has had a devastating impact on the airline industry. This insight details the profound effect the outbreak could have for rights holders in sport in consideration of the sector's heavy spending on sports sponsorship today.
07 Apr 2020
As an industry, travel and tourism has become one of the worst affected sectors by COVID-19. In light of this, this insight details the impact the virus outbreak has had and will have on industries involvement in sport.
27 Feb 2020
The IPL is an annual cricket competition, which sees eight Indian cricket teams, made up of some of the world's best players, compete against one another.
25 Feb 2020
Formula E is an electronic car championships which has been running since 2014. The current set-up of the championships sees 12 teams field two cars that compete across a number of e-Prix's across the globe, with competition typically running from November to July.