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06 Apr 2018
LeBron James is an American basketball player who currently plays for the Cleveland Cavaliers. King James, as he is often referred to by the media, was listed by Time magazine as one of the 100 most influential people in the world in 2017.
04 Apr 2018
Neymar da Silva Santos Junior is a Brazilian soccer player who currently plays for Paris Saint-Germain, following a world record transfer fee in 2017. Idolised for his flair on and off the pitch, Neymar has achieved great success winning multiple trophies at club level and an Olympic gold medal with Brazil in 2016.
28 Mar 2018
Roger Federer is a Swiss tennis player who, at the age of 36, became the sports oldest world number one ranked player in February 2018. Federer is regarded as one of the greatest tennis players of all time and has a record number of Grand Slam men’s singles titles.
26 Mar 2018
Scuderia Ferrari is an Italian Formula 1 team, steeped in history with an unmistakable red livery, it has been competing in the Formula 1 World Championships since the inaugural 1950 season. The team’s global headquarters is based in Maranello, Italy and the team can be defined as a very quintessentially Italian brand that continues to channel its roots.
08 Mar 2018
Cristiano Ronaldo is a Portuguese soccer player who currently plays for Real Madrid. Ronaldo's continued success on the pitch has earned himself an international following, making the player one of the most marketable athletes in the world.
23 Feb 2018
With the Olympic Games setting up camp in Asia through to 2022, Sportcal Sponsorship has taken a look at how the sponsorship landscape has developed over the course of the last decade for the IOC showpiece.
08 Feb 2018
The Standard Bank of South Africa is one of the largest financial brands in Africa, operating in 20 nations across the continent. The bank is a major sponsor of cricket and IRONMAN triathlons in South Africa.
02 Feb 2018
ABN AMRO is one of the largest banks in the Netherlands, with its headquarters in Amsterdam. It was formed in 1991 when Algemene Bank Nederland (ABN) and AMRO Bank merged to create ABN AMRO. The bank primarily sponsors sporting properties in soccer, field hockey and tennis in its domestic market, the Netherlands.