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21 Mar 2019
In this piece, Sportcal Sponsorship Analyst Jake Kemp takes a closer look at the defining features of what makes up personal driver sponsorship in the sport of Formula One, where money is everything.
21 Feb 2019
Chris Gratton, Head of the Sport & Entertainment Practice at FleishmanHillard, spoke to Sportcal Sponsorship about the new division and how a traditional PR agency is offering new solutions to old problems.
22 Jan 2019
LeBron James is an American basketball player who currently plays for the Los Angeles Lakers. King James, as he is often referred to by the media, was listed by Time magazine as one of the 100 most influential people in the world in 2017.
21 Jan 2019
Iñigo Escrivá de Romaní Cano, Managing Director of CSM Sport and Entertainment Spain, talks us through some of the future themes and trends that will impact on soccer.
17 Jan 2019
Neymar da Silva Santos Junior is a Brazilian soccer player who currently plays for Paris Saint-Germain, following a world record transfer fee in 2017. Idolised for his flair on and off the pitch, Neymar has achieved great success winning multiple trophies at club level and an Olympic gold medal with Brazil in 2016.
13 Dec 2018
Last month, Sportcal Sponsorship profiled some of the athletes who had made a significant commercial breakthrough in 2018. This month, we try our hand at predicting the stars who are aiming to be houshold names by the end of 2019.
16 Nov 2018
The sixth edition of the WWT20 is a seminal moment for women’s cricket. For the first time, it will not act as a curtain raiser to the men’s competition, but rather stand on its own two feet on cricket’s centre stage.
16 Nov 2018
In this piece, Sportcal Sponsorship examines data and analyses the results of the biggest sporting events from 2018 to highlight those athletes that have increased their status to become some of the most marketable new stars in sport.