The sports practice of BCW (Burson Cohn & Wolfe) has been appointed by world leading football league LaLiga to assist its communications efforts as it relaunches its season.

In the lead up to the return of the Spanish league in June, BCW will use its global reach to support LaLiga’s international communication efforts, helping the league to reach out to its millions of fans in all parts of the world.

Greg Curchod, Director BCW Sports Practice said “As football reawakens in Spain, we are very happy to support LaLiga as it relaunches its season. LaLiga has some of the best clubs and players in the world, and we are looking forward to working with the league as they share not only the excitement on the pitch but also new initiatives with fans globally.”