UK Athletics and Deltatre have announced today an agreement for the provision of data management services and on-screen graphics for the major UK Athletics televised events. The deal, an extension of the current contract, runs through to 2008. Over the next five years Deltatre will supply the technology to integrate all the timings, measurements, start lists and athlete information during the live events.

The deal covers all indoor and outdoor televised events including the Norwich Union London Grand Prix and Norwich Union Olympic Trials & AAA Championships. The system will provide all of the on-screen graphics, commentator information systems, live results feeds to the web, as well as official print-outs at the events.

‘We are very proud to have been a partner of UK Athletics since 2000’, says Giampiero Rinaudo, Deltatre Chief Executive. ‘We are pleased to extend our relationship and provide our services to enhance the coverage of athletics. We would like to thank both parties for entrusting us with this responsibility.’

‘UK Athletics in partnership with Deltatre has successfully led the way in staging world class events that work for broadcast despite the fact that the sport is very complex and challenging. Deltatre has consistently delivered solutions that have kept the events at the forefront of technological developments and we look forward to working with them over the next five years,’ says Jon Ridgeon Managing Partner of Fast Track who stage the televised events on behalf of UK Athletics.

Deltatre is one of the world’s leading sports technology companies. With offices in Turin, Italy and London, UK they specialise in data services, website management and video technology for the world’s most prestigious sports federations and events, including FIFA, IAAF, UEFA and the Commonwealth Games.

Fast Track is a full service sponsorship marketing agency. Fast Track uses its extensive experience in sponsorship and event management to connect brands to consumers by adding value to people’s passions. Fast Track delivers in the following areas: Consultancy, Event Management, Rights Marketing, Media Amplification, Activation and Exploitation.

For more details contact:
Fast Track
Jon Ridgeon
Tel: +44 20 7932 1700
info@fast-track-events.com

Deltatre
Paul Bristow
Tel: +44 20 8879 9690
media@deltatre.com