Eurodata TV Worldwide, the international service for the monitoring of TV programs and their ratings in 72 countries, and TVtracker.com, the consulting company specialized in U.S. television development tracking in broadcast, cable and syndication, have joined forces.
The objective of this partnership is to detect new programs in the USA long before their production, then to follow the viewing performances once they are broadcast.
FOR THE FIRST TIME AT MIP COM, EURODATA TV WORLDWIDE PROPOSES « THE 2004 LOS ANGELES SCREENINGS PREMINDER REPORT » PRODUCED BY TVTRACKER.COM.
For the first time during Mipcom, Eurodata TV Worldwide will propose the report specially designed by TVtracker.com for the preparation of the « Los Angeles Screenings » thanks to this partnership.
« The 2004 Los Angeles Screenings Preminder Report » identifies and gives a detailed description of
each pilot in contention for the 2004 – 2005 U.S Fall schedule. It is the most efficient pre-selection for
the acquisition strategies. It is designed for all international broadcasters and distributors who
participate in the « Los Angeles Screenings ».
This partnership illustrates how Eurodata TV Worldwide keeps abreast of the market evolution by opening up an entirely new range of services. It now follows the entire life of any TV programs: from the early stage of the inception to the performances achieved during its broadcasts and reruns all over the world.
EURODATA TV WORLDWIDE – Main Characteristics
Created by Médiamétrie, Eurodata TV Worldwide distributes audience information, based on the partnership with national institutes operating people meter systems throughout the world.
Today, Eurodata TV Worldwide’s database contains more than 600 channels in 72 territories and provides an exhaustive amount of daily programme information on : content, production, international distribution and the audience levels for targeted programmes, coming directly from the authorised institute based in countries around the world. This data provides a range of services which help in the
decision-making process of international professionals within the audio-visual world : producers, distributors, broadcasters, copyright organisations, sponsors, etc. In 2002, 90% of Eurodata TV Worldwide’s turnover came from abroad.
TVTRACKER.COM – Main Characteristics
TVtracker.com is a web-based information service and consulting group specializing in U.S. television development tracking. The company is the leading consulting service preparing international acquisition executives for the LA Screenings through its series of LA Screenings Preminder Reports.
Its clients are comprised of all television related industries, from broadcast and cable networks to
talent and advertising agencies. The company was founded in 1999 and is headquartered in Hollywood, California.
For more details contact:
Christelle CROS
Tel : + 33 (0)1 47 58 97 55 – fax : + 33 (0)1 47 58 09 26 – E-mail : ccros@mediametrie.fr
www.eurodatatv.com