Carlton, the world’s largest badminton specialist brand, has re-signed Denmark’s European Badminton Champion Peter Rasmussen to a new three-year contract with the brand. In a major campaign to mark the association, Carlton will launch a new Peter Rasmussen signature racket range worldwide.

The Carlton agreement with Rasmussen, who first joined the brand in 1998, includes rackets, clothing, shuttlecocks, luggage and accessories – and will spearhead a major sales and marketing campaign for the brand in Europe.

Peter Rasmussen, the left-hander who stunned the badminton world in 1997 when he won the World Championship title in Scotland in what was widely believed to be one of the most dramatic finals of all-time, spent more than two years away from the international circuit recently while recovering from a foot injury. He began his remarkable comeback almost a year ago, since when he has claimed the European title and competed again for Denmark.

‘Peter Rasmussen is one of the sport’s greatest present-day players, and we are extremely pleased to be extending our association with him in this way,’ said Carlton International Marketing Manager Paul Walters. ‘Peter will be the figurehead behind a major re-launch for the brand throughout Europe and we are confident that the campaign will be highly successful.’

Rasmussen added: ‘I am delighted to extend my association with Carlton in this way and look forward to being involved with the brand’s exciting plans in Europe. My top goals include the World Championships in Birmingham and then the Olympic Games in Athens in 2004 – and I am very pleased that I will be competing in these major events with Carlton,’ added Rasmussen.

Issued on behalf of Carlton by Howard Harding
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