Eurosport.com and 365 in Tour de France prediction game tie-up Eurosport.com, one of Europe’s leading sports websites and leading digital media and communications company 365 Corporation Plc announced today a three-way deal with multimedia development company Kibook Interactive to launch a new prediction game based on the world’s most famous cycling event the Tour de France. This follows on the back of Eurosport’s exclusively live TV coverage of the world’s most gruelling race event.
The prediction game, developed by Kibook Interactive Media, offers the opportunity to win a host of prizes by correctly predicting the winners of each of the 21 stages of the race. Accessible through the GameZone section of eurosport.com and eurosport.co.uk, players will also find exclusive content such as live coverage of the race and latest news to help them make their predictions. The game, which will be promoted across 365’s network of 2.5 million users and also on the Eurosport television network, launched at the weekend.
Says Laurent-Eric Le Lay, Head of Eurosport Enterprises ‘Our aim is to provide everything sports fans need to experience sports on-line, whether it be live coverage, videos and in this case a game based on this legendary race. This partnership has enabled us to offer an outstanding service and I am confident of the resulting benefits for all involved.’
Says Richard Pembroke, Managing Director, Internet Services, 365 ‘This deal combines 365’s skills in interactive telephone services and quality content in order to drive revenue and deliver a service that is informative, entertaining and interactive.’
Says Stefan Woelwer, Managing Director, Kibook Interactive Media ‘Based on our experience and ability to combine both the design and the technical aspect of multimedia we have been able to offer this solution to Eurosport and 365. We are delighted with this deal because it gives us another
opportunity to showcase our work’.
For further information;
Colin Banks / Michelle Guy
Eurosport Press Office
0207 468 7777
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