Eurosport Asia Ltd today announced the launch of its sports events channel Eurosport and its 24/7 international sports news channel, Eurosportnews on the World on Demand IPTV platform, owned and operated by The New Media Group (TNMG). From 1 September 2007, both channels will be on the platform in Australia while Eurosportnews will be available in Japan, further extending its reach in the Asia-Pacific market.

Eurosport is currently available in 59 countries around the world, including eight in Asia, namely Hong Kong, Indonesia, Myanmar, Australia, Philippines, Malaysia, Maldives and Fiji.

“Asian viewers are eager to watch a wider variety of international sports, and Eurosport is dedicated to bringing them LIVE coverage. Our alliance with TNMG will allow us to extend our unique sports offering to more audiences throughout the Asia-Pacific region,” said Arjan Hoekstra, Managing Director of Eurosport Asia.

Eurosport offers a diverse range of sports to Asian viewers, showcasing more than 60 different sports and focusing on LIVE coverage of sports events at the highest level of competition. The mix of sports gives viewers variety and choice. Major sports events that Eurosport broadcasts include: the WTA Tour and Championships, ULEB Cup, Cycling Tour of Spain and Italy, FIA World Touring Car Championships, Motocross World Championships, Athletics IAAF Super Grand Prix, FIS Alpine Skiing World Cup.

“With the Beijing Olympics 2008 approaching, we can see a growing demand in Asia-Pacific for a wider variety of international sports programming, and Eurosport is exactly the type of content that our user communities want.” said Randy McGraw, President of TNMG.