Pro-Active Television, the international sports production company that became part of the ill-fated Sportsworld Media Group two years ago, are pleased to announce a successful conclusion to their negotiations with the Group’s Receiver.
The agreement will see original owners, Alan Morton and Tommasina Kay, continue to head Pro-Active as an independent business with additional finance being supplied by individual backers unconnected with the television business.
Since SMG went into administrative receivership seven weeks ago, Pro-Active has continued to trade as normal, with its profitability and its services to its own clients around the world, unaffected by the Group’s problems.
The company will now continue to expand its international business in sports production and ‘TV maximisation’ for specific tours, events and sponsors, as well as adding to its slate of magazine programmes that are taken by broadcasters worldwide.
‘Due to safeguards within our original sale contract and the independence of our position within the original Group, we have been in the envious position of being able to trade normally while at the same time, controlling the outcome of negotiations’, said Managing Director, Alan Morton.
‘Having continued to build the business over the last two years, we were anxious not to slip backwards, so the new arrangements give us the best of both worlds – running the business as our own but with the additional financial support that enables us to continue developing to service any level of client or project’.
Among their productions in the last 12 months, Pro-Active have been responsible for international coverage of the ITU Triathlon World Cup in 12 countries, the Pro-Squash World Super Series in 8 countries, the international live feed for the Dubai World Rugby Sevens, and Eurosport’s live coverage of the ATP & WTA Tennis Open in Dubai;
In parallel, Pro-active Television continue to produce seven weekly or fortnightly magazine programmes covering watersports, youthsports, motorsports, and adventure travel, with a combined distribution footprint in excess of 300 million households worldwide. Among them, Watersports World, ‘the worlds’ biggest watersports programme’, now in its 11th year (and Skysports longest-running programme.)
Director Tommasina Kay, said: ‘After ten years of building a successful company, with a reputation for reliability and professionalism, we’re clearly disappointed with the Sportsworld situation and obviously relieved to be clear of it before it affected our business;
‘These are exciting times again at Pro-Active – we’re capable of taking the company to the place in the market that our talented team deserves and we have a number of new developments and business wins which we will be announcing shortly – watch this space!’
For more information contact:
Alan Morton or Tommasina Kay
at Pro-Active Television +44-1666-840108
or see our web site: http://www.proactivetv.com/