Murphy-Stephans to leave Pac-12 Networks to launch media advisory firm
Lydia Murphy-Stephans is to step down from her role as president of Pac-12 Networks, the broadcaster responsible for media coverage of the prominent US college sports conference, to start her own media advisory company.
Murphy-Stephans, a former Olympic speed skater for USA, is to leave her current post in June, but will continue to work as a consultant to Pac-12 Networks when she launches her new company later this year.
In 2011, Murphy-Stephans became the first woman to head up a US national sports network when she joined Pac-12’s broadcasting arm from All-Access Media Partners, a New York-based media company, which she had been president of since January 2010.
Murphy-Stephan’s media experience includes roles as executive vice-president programming & production of MSG Media, the media arm of the New York sports and entertainment venue, between 2006 and 2009, and president and executive producer of US satellite channel Oxygen Sport and executive vice-president of production at its Oxygen Media division from 1999 until 2003.
During her tenure, Pac-12 Networks has signed a live streaming partnership with social media giant Twitter and agreed a global distribution rights deal with Metta Sport, the New York-based sports marketing agency, covering all territories except USA and China.