US top-tier women’s soccer club Washington Spirit has announced a partnership with chocolate brand Snickers, a part of the Mars Wrigley conglomerate of brands, for the 2024 National Women’s Soccer League (NWSL) season.
The Snickers logo will appear as a sleeve sponsor on all Spirit jerseys throughout the 2024 NWSL season, as well as on in-game signage and advertising. Snickers branding will also be present on the Spirit social media and digital channels, with the potential for further activations.
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On October 20 the Spirit, 2021 NWSL Championship winners, will host a fan appreciation night with Snickers to title sponsor the event.
Washington Spirit chief executive Kim Stone stated: “Investing in women’s sports is smart business. The Spirit and Snickers will work together to build an innovative and impactful alliance to bring the brand to women’s soccer fans by leveraging opportunities to increase visibility and drive business.”
The partnership will be inaugurated on the Spirit’s opening fixture of the 2024 NWSL season on March 23 against one of the NWSL’s two latest entrants, Bay FC.
2024 will mark Bay FC’s first NWSL campaign, and earlier in February Sportcal spoke to the club’s chief executive, Brady Stewart, about the infrastructure, growth, and development of a wholly new sports franchise.
The NWSL has already begun the process of selecting a 16th expansion side, with a Boston-based team already confirmed for 2026.
Washington Spirit have played in the NWSL since its inception in 2012 and boasts the likes of health organizations Inova and CareFirst, and sports video game company Matchday as its partners.
The Washington D.C.-based team’s most prominent partner is CVS Health, another health company, which is the team’s front-of-shirt sponsor.
