The organizers of this August’s inaugural UCI Cycling World Championships have brought in cycling technology firm Wahoo as a commercial partner.

Wahoo is now the event's official smart training technology supplier, with the first edition to take place between August 3 and 13 across Glasgow and Scotland.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The company first entered into a partnership with cycling’s UCI governing body in January 2021, becoming an official supplier of the UCI Road World Championships.

Throughout the Glasgow event, Wahoo will “support over 8,000 elite and amateur competitors from over 120 countries …” within the warm-up and cool-down areas for multiple events.

The brand will also continue its support of the UCI’s Solidarity Programme, cycling’s governing body has said.

The organizers claim the competition will be “the biggest cycling event in history,” as 13 UCI World Championships will take place across seven disciplines.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Trudy Lindblade, the UCI Cycling World Championships’ chief executive, said: “Ensuring the athletes are provided with a world-class experience is paramount to us, so we’re delighted that Wahoo … will be there to support them through the event.

“To have Wahoo extend its involvement beyond the UCI Road World Championships and to support the inaugural combined World Championships is a testament to the depth of its investment in cycling.”

In December, UK-based sports retail business Cube was appointed as the event’s master licensee. Cube will be responsible for designing, sourcing, delivering, and retailing licensed products at the championships’ official venue shops, other local and national retail outlets, and via a dedicated online store.