US professional services firm KPMG and US gaming company FanDuel have been named as the latest partners of TGL, the tech-infused golf league – beginning this week – founded by icons Tiger Woods and Rory McIlroy’s TMRW Sports entertainment venture.
Through a deal unveiled yesterday (January 6), KPMG becomes the performance insights and analytics provider for the six-team league, which gets underway in Florida later today.
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KPMG's Performance Insights program, which aims to provide “advanced performance analytics,” will be made available for all TGL fixtures for its inaugural 2025 season.
The tie-up covers both broadcast and digital activations throughout the 2025 campaign.
Jason Langwell, TMRW Sports’ chief revenue officer, has said: “TGL is utilizing technology on an unprecedented scale and will generate a ton of data, providing opportunities for KPMG to help us share insights on how players are performing in the competition.”
FanDuel, meanwhile joins TGL as an official sports betting partner and will have social and digital integrations and sponsor an intermission between TGL's triples and singles sessions.
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By GlobalDataThe agreement will see wagering options available across all matches, as well as live odds integrations on TGL broadcasts.
TMRW Sports has, over the last few months, brought in commercial sponsors such as Samsung, Dryvebox, and SynLawn.
TGL's founding partners are Best Buy, Genesis, and Businessolver. SoFi is the series’ presenting partner and the naming rights partner for its venue.
The first-ever TGL match will take place at SoFi Center in Palm Beach Gardens. The league is set to make its long-awaited debut with initial plans to begin in 2024 having been scrapped due to storm damage to the host venue.
It will feature six teams of PGA Tour stars competing in a season-long competition from January through March.
The last few weeks have also seen TGL scramble to strike broadcast deals ahead of its first season.
International pay-TV heavyweight Sky announced a deal across the key markets of the UK and Ireland, Germany, Italy, and New Zealand, in late December.
