TGL, the tech-infused golf league founded by golf icons Tiger Woods and Rory McIlroy’s TMRW Sports entertainment venture, has brought on board a second founding partner, in HR technology firm Businessolver.
Through a tie-up unveiled today, Businessolver becomes TGL’s second founding partner, alongside Genesis (with that deal announced in June).
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It has now been named as the official HR technology of TGL.
This marks Businessolver's second sports sponsorship deal, following a February tie-up with the Alpine Motorsports team.
TGL will launch on January 7, 2025, with initial plans to begin in 2024 having been scrapped due to storm damage to the host venue.
In May, the league unveiled an initial licensing partner line-up of 16 brands.
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By GlobalDataLicensed partners to be revealed include adidas, Greyson, johnnie-O, Peter Millar, Swannies, Seamus, 500 Level, Ahead, Pukka, 47 Brand, AGD Drinkware, Golfballs.com, Logo Brands, Seamus, and Wincraft.
There will be six TGL teams, with home markets in Atlanta, Boston, Los Angeles, New York, San Francisco, and Florida.
In early April, TMRW Sports unveiled media rights tie-ups with pay-TV heavyweight Fox Sports (Australia), streaming service U-Next (Japan), and cable operator JTBC (South Korea).
Domestically, meanwhile, TGL’s first three matches will be broadcast live in the prime-time viewership slot by major US sports network ESPN.
