International boat racing series SailGP has announced its expanded partnership with US hospitality company Sonesta International Hotels.
The renewed deal makes the firm the official hotel partner of the United States SailGP team and the upcoming season four US SailGP events.
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As part of the deal, Sonesta International Hotels will provide premium stays and fan experiences for the US SailGP team, SailGP fans, and Sonesta Travel Pass members at the New York Sail Grand Prix on June 22-23 and the season finale in San Francisco on July 13-14.
In 2023, the hotel group began its partnership with the US SailGP Team and the league at the SailGP season three grand final in San Francisco and the US Sail Grand Prix in Chicago at Navy Pier.
The US SailGP team was acquired by a wide group of investors from the sport, technology, and media industries in what is being touted as the sailing league's biggest deal so far.
The Avenue Sports Fund, led by Avenue Capital Group chief executive Marc Lasry, is the lead investor, with other members of the investment group including founding Uber engineer Ryan McKillen, two-time world champion sailor Mike Buckley, world champion boxer Deontay Wilder, former US soccer player Jozy Altidore, Muse Capital’s Assia Grazioli-Venier, entrepreneur Gary Vaynerchuk, and NFL stars DeAndre Hopkins, Malik Jackson, Roquan Smith, and Kayvon Thibodeaux.
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By GlobalData
