The agreement will also cover the Men’s and Women’s Origin Series, Rugby League Las Vegas, the All Stars contests and the Pacific Championships. (Izhar Khan/Getty Images)

Australia’s National Rugby League (NRL) has announced a new sponsorship deal with Red Bull, the Austrian energy drinks giant.

The deal makes the brand the official energy drink partner of the NRL and women’s NRLW from 2025.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The agreement will also cover the Men’s and Women’s Origin Series, Rugby League Las Vegas, the All Stars contests and the Pacific Championships, as well as Rugby League high performance and talent pathways.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

NRL chief executive Andrew Abdo said: “We are delighted to partner with a global brand like Red Bull for the biggest events on the rugby league calendar.

“The success of rugby league in 2024 is highlighted by the stature of the partners attracted to the sport.”

Red Bull has stepped up its sports sponsorship activity in recent months, most notably partnering with English Premier League soccer clubs Newcastle United, Everton, Crystal Palace and West Ham United, and Italian outfit Torino.

The brand also acquired a minority stake in English second-tier side Leeds United in late May and also became the club’s primary front-of-shirt sponsor.