Red Bull came out on top in the constructor’s championship last year, while Max Verstappen won the driver’s title. (Red Bull imagery)

UK sportswear brand Castore has unveiled a new, long-term, and highly lucrative partnership extension with Formula 1 (F1) motor racing heavyweights Red Bull.

Worth more than $200 million in total, Red Bull has said the deal – which marks an extension of an original deal that began in September 2022 – represents the largest-ever commitment “by duration and value” of a sportswear brand in motorsport.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Castore, Red Bull has said, will continue to provide athlete wear for Red Bull staff and drivers that “uplifts athletes with the edge they need to reach their highest potential.”

The deal will also extend to the three Red Bull-supported drivers in the 2024 F1 Academy line-up – Emely De Heus, and sisters Hamda and Anna Al-Qubaisi.

Christian Horner, the under-fire team principal and chief executive of Red Bull Racing who was recently the subject of an internal investigation into alleged inappropriate behavior, has said: “From the start of our collaboration with Castore last year, we knew we had found a partner whose commitment to innovation and advanced engineering matched our own and the trust we have in them to deliver performance improvement has only increased over the past 12 months, and has led to this record-breaking new agreement.”

Red Bull comfortably won the F1 constructor’s championship in 2023, and Max Verstappen raced to the driver’s title.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The 2024 F1 season began on March 2 in Bahrain and runs until early December in Abu Dhabi.

Red Bull has been title-sponsored by US software giant Oracle since early 2022.

Elsewhere in F1, Castore has a tie-up in place with the McLaren organization, while elsewhere in motor racing, the brand struck a deal through 2028 with the Hendrick Motorsports organization in December.

The latter tie-up marked Castore’s first tie-up with a Nascar side.

More recently, meanwhile, the sportswear firm announced a five-year partnership with the World Snooker Tour.