RB Leipzig, the German soccer club, have today announced a new kit supply deal with sportswear giant Puma from the 2024-25 season.
Under a long-term agreement, the German brand will kit out the Bundesliga club’s men’s, women’s, youth, and esports teams.
In addition, Puma has also secured wide-ranging rights for sponsorship, merchandising, match day advertising in the Red Bull Arena and the RB Leipzig Football Academy, as well as digital activations.
The brand will replace US sportswear heavyweight NIKE which has been the team’s kit supplier for the past 10 years.
Leipzig will become the fourth Bundesliga club in Puma's portfolio, joining Borussia Dortmund, Borussia Mönchengladbach, and Heidenheim.
As well as Leipzig, Nike has also been the kit supplier for its Austrian sister club Red Bull Salzburg since 2014. Salzburg recently signed a new long-term kit deal with Puma, also beginning next season.
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By GlobalDataJohann Plenge, Leipzig managing director, said: “We are glad that we have secured a long-term partnership with such a well-known company. For RB Leipzig, the partnership with Puma is another big and important step in the development of the club.
“Not only will we benefit from Puma’s knowledge and equip our teams for the biggest possible success, but we will also work on different projects together and push innovation in football.”