Rangers, the Scottish soccer giants, have today (May 10) unveiled Boxt, the home heating systems and installation company, as their new sleeve sponsor for the 2022-23 season.
As part of a new multi-year commercial partnership, the Boxt logo will appear on the shirt sleeve of the Rangers men’s first-team and all replica shirts.
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The company’s branding will also feature prominently at Ibrox stadium on match days and across all the club’s official digital channels.
Boxt will replace Tomket Tires, which has been serving as the Scottish Premiership side’s sleeve partner since the 2020-21 season.
The deal enhances Boxt’s soccer presence in the UK, with it also serving as the sleeve sponsor of English Premier League outfit Leeds United and the main front-of-shirt sponsor of second-tier EFL Championship club Nottingham Forest.
James Bisgrove, Rangers commercial and marketing director, said: “The partnership not only represents a record partnership investment at this level, it also allows us to form an exciting new relationship with one of the fastest-growing and forward-thinking technology-based companies in the UK."
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By GlobalData"We look forward to developing an activation strategy that supports Boxt in maintaining its impressive growth trajectory in the UK, and will equally provide worldwide exposure as Rangers continues its renaissance as a leading club on the European stage."
Rangers are still searching for a new back-of-shirt sponsor after recently being forced to terminate its deal with previous partner Sportemon Go as the digital sports trading platform ceased trading of its non-fungible tokens (NFTs).
The Glasgow-based club recently reached the final of the Europa League, Europe’s second-tier clubs competition, and will face Germany’s Eintracht Frankfurt in Seville on May 25.
