Scottish soccer giants Rangers have announced an expanded partnership with online ticket exchange platform SeatGeek.
Under the deal, the club has confirmed the US-based company as its digital ticketing platform, beginning with season-ticket renewals for the 2024-25 season.
Go deeper with GlobalData
Rangers said they are “well aware the club’s current online ticketing platform is a source of frustration, and the move to a leading name like SeatGeek will help to significantly alleviate the issues currently being encountered by providing a high-level service.”
SeatGeek already provides the club with corporate VIP and events ticket services.
The platform already has partnerships with several UK soccer clubs, including English Premier League giants Liverpool and Manchester City.
James Bisgrove, Rangers' chief executive, said: “We have been aware of supporter feedback around our ticketing platform for some time and have been working hard to put in place a solution that will drastically improve the user experience of supporters moving forward.
“Last year, we conducted a rigorous tender process and carefully evaluated needs, both internally and externally, from supporters.
“The comprehensive search led us to SeatGeek, and we are looking toward providing our loyal and dedicated fanbase with an enhanced and slick experience from purchase through to stadium entry.”
