The partnership was facilitated by the global partnerships division of Klutch Sports Group, led by Andrew Feinberg. (PFL imagery)

Mixed martial arts' Professional Fighters League (PFL) has entered into a multi-year commercial tie-up with the Atturo Tires brand.

Through a deal unveiled today, the firm becomes the official tire partner of the MMA property.

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The partnership was facilitated by the global partnerships division of Klutch Sports Group, led by Andrew Feinberg.

The agreement will see Atturo branding feature throughout the 2025 PFL World Tournament, including in-arena features and other high-visibility branding.

There will also be Atturo commercials across TV and streaming coverage of PFL via the ESPN sports broadcasting heavyweight.

In addition, there will be two Atturo brand ambassadors designated, the company will act as the presenting partner of the post-match ‘Keys to Victory’ analysis segment after each event, and the two parties will collaborate on original content across the PFL’s digital and social media channels.

Earlier this month, PFL brought in cryptocurrency casino Cloudbet as a new partner.

Through a multi-year deal, Cloudbet – ultimately licensed by Curacao Gaming in the Caribbean island – becomes the MMA property’s exclusive sports betting and online casino partner.