Oakley, the upmarket eyewear brand, has signed up as a sponsor of the 2028 Los Angeles Olympic and Paralympic Games (LA28).
Through a deal announced yesterday (June 28), Oakley has become the official eyewear of both games and of Team USA for its campaign on home soil.
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The eyewear brand will be working with Team USA on collaborations aimed at celebrating one year to go before the start of the 2024 Olympics in Paris.
Oakley has said both new pairs of eyewear have been “inspired by constantly seeking progression and expecting the unexpected.”
Each pair of these custom-designed products – Team USA Encoder Strike Vented, with Prizm Road Lenses and Team USA Heliostat with Prizm Black Lenses – will be accompanied by a red and blue Oakley x Team USA collectible micro bag.
The eyewear is now available at both Oakley’s online and physical retail stores.
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By GlobalDataTeam USA shares many of the same partners as the LA28 games. Its top-tier worldwide partners are Airbnb, Alibaba, Allianz, Atos, Bridgestone, Coca-Cola, Deloitte, Intel, Omega, Panasonic, P&G, Samsung, Toyota, and Visa. It has second-tier official partners in Comcast, Delta, Salesforce, and NIKE, as well as third-tier official supporters in Hershey, Oakley, and Ralph Lauren.
Peter Zeytoonjian, senior vice president of consumer products at LA28 and Team USA, said: “As a leader in high-performing and fresh eyewear, we are thrilled to collaborate with Oakley to provide Team USA athletes the very best as they prepare to compete in the upcoming Games. This is just the beginning, and we look forward to working with Oakley as we look ahead to the 2028 Games in Los Angeles.”
Corey Hill, Oakley vice president and head of global sports marketing, added: “The games are a place for us to make an impact through our daring product innovations and our amazing Team Oakley community. With so much on the horizon, we’re psyched to engage with Team USA who will bring extra firepower to our backyard as we look forward to LA28.”
Last week, US pharmaceutical giant Eli Lilly and Company announced a partnership with the 2028 Games, said it would support NBCUniversal’s (NBCU) coverage through that event, and confirmed the renewal of its sponsorship of Team USA.
In August 2022, meanwhile, sportswear and equipment retailer Fanatics was brought on board by LA28 in a merchandise and retail partnership.
