New Balance will create broadcast, digital, and retail content featuring New Balance-partnered athlete and WNBA rookie Cameron Brink. (WNBA)

New Balance, the US sportswear brand, and North America's elite Women’s National Basketball Association (WNBA) have announced a multi-year agreement.

The tie-up establishes New Balance as an official partner of the WNBA, with the deal unveiled midway through the 2024 season, just ahead of the WNBA All-Star 2024 match on July 20.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

As part of the agreement, New Balance will create broadcast, digital, and retail content featuring New Balance-partnered athlete and WNBA rookie Cameron Brink. Brink, the second-overall selection in the 2024 WNBA Draft, signed a name-image-likeness deal with New Balance in 2023.

Chief growth officer for the WNBA Colie Edison has now said: “The partnership with New Balance is yet another positive step in our efforts to grow women’s sports across new audiences, incentivize youth participation, and positively influence communities.

“By aligning ourselves with a global brand like New Balance, we continue to push the envelope of what’s possible when we tap into the unifying power of sport.”

The 2024 WNBA regular season began on May 14 and will come to an end on September 19, to be followed by the post-season playoffs.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Other league commercial partners include NIKE, Mortgage Matchup, Opill, and La Crema.

In May the WNBA confirmed that its 14th franchise slot has been awarded to the city of Toronto, Canada, with that franchise to be owned by Larry Tanenbaum’s Kilmer Sports Ventures.

It marks Canada’s first WNBA franchise, and only its second top-tier basketball team.

The league’s 13th franchise, the Golden State Valkyries, will enter the league from 2025.