American global credit union Navy Federal Credit Union, and the National Hockey League (NHL) have announced a multi-year extension of their US partnership.
The renewal sees Navy Federal maintain its status as the official military appreciation partner of the NHL.
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The partnership will focus on recognizing and supporting veterans, active duty servicemembers, and their families at NHL tentpole events, in broadcast and across the NHL’s digital and social platforms.
Navy Federal will again serve as the presenting sponsor of the NHL Veterans Appreciation Night on November 13 on TNT, truTV and Max, when the Detroit Red Wings face the Pittsburgh Penguins, and Los Angeles Kings take on Colorado Avalanche.
As part of the extension, Navy Federal will continue as title sponsor of NHL Stadium Series.
The 2025 Stadium Series will see the Columbus Blue Jackets play the Detroit Red Wings at Ohio Stadium on March 1.
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By GlobalDataFinally, Navy Federal branding will be integrated into additional league assets throughout the partnership, including the NHL’s Digitally Enhanced Dasherboards (DEDs), tentpole events and digital and social media.
The Digitally Enhanced Dasherboards program allows dynamic graphics to be placed over the physical arena dasherboards at NHL stadiums, meaning the league and the teams can target specific broadcasting markets with specific advertising and messaging.
Navy Federal first became an official NHL partner in 2018.
