Nascar-owned circuits include the iconic Talladega Superspeedway. (James Gilbert/Getty Images)

US stock car racing’s Nascar has announced a new partnership with ticketing giant Ticketmaster, which becomes the competition’s official ticketing partner.

Signed in conjunction with racing circuit operator Speedway Motorsports’ existing Ticketmaster deal, the new partnership means that from the 2025 Nascar season onwards fans will be able to purchase race tickets to events at Nascar and speedway Motorsports owned circuits through Ticketmaster.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Ticketmaster will craft new solutions tailored for Nascar and Speedway Motorsports to enhance the ticket-buying and event access experience, utilizing enhanced data collection, marketing, and distribution methods.

Furthermore, Ticketmaster’s distribution network will allow Nascar and Speedway Motorsports raceway tickets to be sold across avenues such as TikTok and Snapchat, as well as through Ticketmaster integration into the Nascar Tracks app, which will become the main source of ticket and event information for Nascar fans.

Speaking on the deal, Nascar senior vice president of consumer strategy Kari Gritton has stated: “We partnered with Ticketmaster as our new ticketing solution based on their advanced capabilities, deep industry insights, and proven best ticketing practices in sports.

“Their expertise will be key in consolidating all Nascar-owned race events onto one efficient and accessible platform, improving our overall operations.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Speedway Motorsports owns ten venues that will be used across the 2025 Nascar Cup series, Nascar Minor League Series, and the Nascar Truck Series, including the Texas Motor Speedway, Nashville Superspeedway, and the 153,000 capacity Bristol Motor Speedway.

Nascar itself owns another 12 raceways, including high-profile venues such as the 123,500 grandstand capacity Daytona International Speedway, and the famed Talladega Superspeedway.

Kevin Camper, Speedway Motorsports executive vice president and chief commercial officer, added: “Ticketmaster is best in class for sports and entertainment, and our fans will continue to benefit from the ticketing industry’s best technology and service team.”