French lubricant and motor product manufacturer Motul has announced the renewal of its long-standing partnership with motor racing's FIA governing body, its World Endurance Championship (WEC) competition, as well as the ACO, which organizes the iconic annual 24 Hours of Le Mans race.
Through the five-year tie-up, which will run through 2029, Motul will continue as the official lubricant of the 24 Hours of Le Mans, its motorcycle companion the 24H Motos (also organized by the ACO), and of the WEC (of which the 24 Hours of Le Mans is part).
The deal was unveiled late on Friday, in advance of the race's 2024 edition taking place across the weekend in France.
Motul has been the official lubricant partner of the 24 Hours of Le Mans since 2016, and this partnership was entrenched further in 2022 when it became the title sponsor of a particular corner of the track.
Alongside the continuation of the naming deal for the corner, Motul will also retain branding around the track and the event overall at Le Mans, at its fan zone, and alongside the pit crews and grid team.
The lubricant brand’s affiliation with the 24 Hours of Le Mans stretches back 70 years, and ACO president Pierre Fillon has now said: “I’m very happy to be renewing our partnership with Motul, a loyal partner and an expert in its field. In one of the most exciting eras of endurance racing, I’m delighted that this key partnership for the l'Automobile Club de l'Ouest will continue.”
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By GlobalDataBoasting a strong presence in the motorsport industry, Motul has a strong affiliation with a number of other top championships across that sport, including as the title sponsor of the FIM Superbike World Championship, known as WorldSBK.
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