Monaco are one of the few clubs to split their front-of-shirt sponsorships between competitions. (Monaco imagery)

Monaco, of French top-tier soccer’s Ligue 1, have signed up car brand Renault as their front-of-shirt sponsor for matches in the UEFA Champions League club competition this season.

The club, set to compete in the pan-European Champions League (UCL) in 2024-25 following a second-place finish last campaign, will have the Renault 5 E-Tech electric vehicular brand displayed on the front of their kits for UCL fixtures.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

This marks a significant move from Monaco, now one of the few clubs to split their front-of-shirt sponsorships between competitions. Domestically, the fashion jewellery brand APM will act in that capacity across Monaco’s Ligue 1 fixtures, through a deal unveiled last November.

However, the R5 logo will also be present in a less-high-visibility spot on the men’s team’s shirts for Ligue 1 games.

As well as shirt sponsorship rights, the Renault brand will be present at the Stade Louis-II stadium in the principality of Monaco, as well as on the club’s various online and digital platforms.

In addition, a fleet of 20-plus Renault vehicles will be provided to the Ligue 1 club.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Monaco’s first game of the 2024-25 Ligue 1 campaign will take place on August 17 against St-Etienne, while the first of their eight UCL group-stage match dates – expanded from last season’s six – will come in mid-September.

Other European soccer clubs with split front-of-shirt sponsors – depending on the competition – include German giants Borussia Dortmund.

Early June saw Monaco agree a new partnership with ComAve, the e-commerce platform, and renew their deal with recruitment company Triangle Intérim Solutions RH.