Matchroom, led as a whole by Eddie Hearn (right) boasts high profile boxers such as Anthony Joshua (left) on its roster. (Richard Pelham/Getty Images)

The high-profile Matchroom Boxing events promotion has appointed brand marketing agency Ten Toes to lead its digital media strategy.

As the promotion’s lead digital media agency, Ten Toes will implement a new digital media content strategy in order to grow Matchroom’s online presence and expand its fanbase, through branded content featuring both new and existing partners.

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Ten Toes will then provide consultancy to Matchroom across its digital operations, including social media management and live Matchroom event coverage, with the aim of enhancing the promotion’s reputation and brand positioning.

Speaking on the reasoning behind the partnership Matchroom chief executive Frank Smith said: “[Digital media] is an important growth area for our business, where we continue to amplify our world-class events and heighten the profiles of our elite roster of fighters.

“Ten Toes will help offer us further expertise to extend our reach and engagement across multiple, global audiences.”

Ten Toes global chief operating officer Josh Hershman added: “Not only does it continue to diversify our client base across multiple sports, but shows how we are continuing to partner with the biggest rights holders in sport.”

Matchroom boasts one of the strongest stables in boxing, with global stars such as two-weight undisputed world champion Katie Taylor, undisputed light-heavyweight world champion Dmitry Bivol, and British icon Anthony Joshua among the numerous major names on the roster that would be ripe to exploit for social media gain.

Earlier in February, Matchroom announced that it had appointed events and ticketing firm Victory Live as its global ticketing and event management partner.

Matchroom will use the firm’s ticketing distribution technology to better facilitate the transaction process for Matchroom event tickets, with Victory Live also set to manage the sale of event travel, VIP, and hospitality packages, as well as the management of the events themselves, with tickets available on its Events365.com site.